![]() ![]() However, on the other hand, if your video is too large and takes hours to load, it would have the opposite effect. WMV files are large in size and your viewers would appreciate using lesser bandwidth.įilestar helps you convert WMV files or any other video file format into MP4 within a few minutes.Compress Video for Web Free | Windows/Macįor a website, we all agree that using a video as the header or the background can be much more attractive than mere text. If you want to share a video file on Facebook that has been saved in the WMV format, you have to convert it to MP4. So you have to know the social media platform video specs to keep the desired video resolution. However, always keep a high bitrate and the H.264 codec so the MP4 format works best.Īnd two, resize the video file based on the platform you are sharing it on. One, convert the video file format to change the codec. When it comes to compressing a video file for social media, you have two options. Have a video editing app to cut your video to the most important parts. If you want the smallest video file then shoot using a lossy codec to save you rendering time and minimize errors. For instance, if they use an old flat screen use 1080p resolution. Avoid subtle dark colors or shadows.Ĭonsider how your viewers will watch your video. But, enough of the technicalities for now.īefore creating any social media video, it’s important to ensure that you follow the following rules.Įnsure your videos are well lit to give more information for your codecs to work with. Lossless on the other hand sacrifice size for quality.Ĭurrently, most of the modern video devices use lossless compression and you get to choose if you want to compress it further during the shooting or editing. With lossy codecs, videos are squeezed into much smaller sizes but, some quality is lost. These codecs are either lossy or lossless. Most video filming devices including your smartphone, DSLR, or camcorder compress the videos you are shooting using their in-built codecs. Factors to consider when making a video for social media It’s the only way to save your video quality. The best bet is adapting the specific social media video-resolution aspects to minimize the social media platform compression. Remember the higher the compression the more the loss of video quality. The videos load faster, quickly capturing their attention.Īdditionally, regardless of whether your video was 4K or UHD, sites like Instagram will always compress them to fit into their required frame. Reducing the bandwidth of your video ensures your viewers don’t experience buffering while they watch. ![]() Video compression ensures your video can be easily uploaded and downloaded online. If you want people to share and download your content, you have to make it easier for them. You are creating a video that is shareable on social media. Besides, you are not creating and uploading a box office blockbuster. Unless you have to use the highest resolution, smaller video files are the best. Video files can be huge making it almost impossible to upload them online and even host them. Why is video compression important for social media? As a result, they are a headache to share on mobile devices or web platforms. But, they are the most difficult to manage as they take up a high bandwidth when streaming and huge disk space. Having an ultra-high-definition (UHD) video is now the benchmark of the videos being shared. To the extent of making money and careers out of videos. On Instagram, Facebook, YouTube, and any other social network, they have become part and parcel of our lifestyle. Videos have become really important for social media networks.
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